Forbes magazine recently published an article highlighting the top 10 socially responsible companies in the world for 2016. Reputation Institute, a private global consulting firm based in New York, invited 47,000 consumers – across 15 markets – to participate in a study that ranked the world’s 100 most reputable companies. All were multinational businesses with a global presence.
The study found that 42% of how people feel about a company is based on their perceptions of the firm’s corporate social responsibility (CSR). Knowing how important it is to a corporation's overall reputation, Reputation Institute decided to separately rank and honor the firms with the best CSR.
It’s not enough to make money and satisfy customers. These companies often go the extra mile to give a little something back to their employees, the community, and the world at large. They’ve developed solid reputations for going out and doing some good, turning their success into an opportunity to help others. The following companies are just a few examples of those doing Corporate Social Responsibility right.
Who’s on the top 10 list?
3. The Walt Disney Company
6. Daimier (Mercedes-Benz)
Getting on the top 10 global list.
Consumers respond to companies that support good causes and protect the environment. It must be a responsibly run company that behaves ethically and is open and transparent in its business dealings, is an appealing place to work and it treats its employees well. Studies show that 60% of consumers’ willingness to purchase, recommend, work for or invest in, is driven by their perception of the company and only 40% by their perception of the product.
Washington-based software giant Microsoft is helping out through its annual Employee Giving Campaign, where employees attend fundraising events for nonprofit organizations. The campaign has been held every year since 1983 and has raised more than $1 billion in contributions to more than 31,000 organizations.
Disney is a name known around the world, and though the company has been around for a long time, its reputation is still a glowing one. The Walt Disney Company largely focuses on a few areas of social responsibility, namely community, the environment, and volunteerism. Disney has been a major provider of aid after natural disasters, such as the 2010 earthquake in Haiti. The company also takes an interest in protecting the environment, giving proceeds from nature films to plant trees in the rain forest and protect thousands of acres of coral reef.
Other socially conscious companies that have a well-deserved reputation for doing good are,
Starbucks has been around for more than four decades, and from the very beginning it has worked hard to operate in an ethical manner. Starbucks ranked as Fortune Magazine’s fifth most socially responsible company in 2012. There are a number of good reasons for the high ranking. The company looks for better ways to develop sustainable production of its coffee. It has set in place some guidelines it calls C.A.F.E Practices, ensuring environmental leadership, economic accountability, and product quality. Starbucks also supports Ethos Water, which provides clean water to more than a billion people.
NuSkin is a personal care company with a big focus on helping communities around the world. One of the company’s major initiatives is called Nourish the Children. The program was started in 2002 and allows company sales leaders, employees, and customers to donate nutrient-rich meals to needy children. In March 2014, NuSkin announced that it had surpassed 350 million donated meals. The company also operates the Force For Good Foundation, which works to offer children relief from illiteracy, disease, and poverty.
The entire company was founded on the idea of giving back. For every pair of shoes sold, another pair is donated to a child in need. More than 10 million pairs of shoes have been donated, and that charitable effort has now extended to vision care for kids.
For these companies and many others, business isn’t all about the bottom line. They make strides to be a caring part of the community and help out those who live in less fortunate circumstances. They’re companies that know how important Corporate Social Responsibility can be to others.
“Businesses cannot be successful when the society around them fails.” —